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Westfield Debuts Innovative Parking Amenities to Enhance Convenience for Customers


December 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines
LOS ANGELES, Dec. 4 /PRNewswire/ -- Westfield has announced the addition of four new parking amenities at select California shopping centers designed to enhance convenience for shoppers. The special services include call-ahead reserved parking, premium preferred parking, shuttle service, Expectant Mother Parking and "Valet Mate." Westfield has introduced and is testing one or more of these programs at selected centers including Westfield Valley Fair, Westfield Topanga, Westfield Century City and Westfield Santa Anita with an eye toward extending them to centers nationwide.
"We always try to anticipate and meet shoppers' needs, and Westfield is pleased to launch these new conveniences for our customers," said Todd Putman, Westfield's Executive Vice President of Marketing and Customer Service. "Going beyond expectations is key to Westfield's brand philosophy and ongoing effort to deliver a different, better and special shopping experience."

Another parking service available nationwide at Westfield shopping centers is the celebrated "Expectant Mother Parking." These special parking spots are marked with blue and pink signs and provide expectant mothers with up-front, convenient parking located at the major entrances to Westfield centers.

In addition to parking amenities, Westfield offers an array of signature services and amenities such as Shopping Concierge Centers, complimentary Gift Boxes and package carryout. Shoppers will also find distinctive family services such as Westfield Playtowns, Westfield Kiddie Kruzzers and Westfield Family Lounges, a unique place for families with infants and toddlers in tow.

Westfield's new parking amenities include: * Reserved Parking -- Beginning this month, Westfield Valley Fair in Santa Clara, California, combines modern technology with premium customer service by offering "Reserved Parking," an on-demand service that allows customers to begin their shopping experience immediately by driving directly to their reserved parking space. Shoppers can avoid the hassle of searching for a space by calling the reserved parking line an hour before arriving at the shopping center to make a parking space reservation. Reserved parking spaces are then available throughout the day and can be purchased for a nominal fee, which will be paid when making the reservation with a credit or debit card. Upon arriving to the designated parking spot -- located in the "reserve-able" parking area -- shoppers also can be met by an attendant to assist with special needs or requests such as delivery of a Kiddie Kruzzer or wheelchair. The Reserved Parking areas are also easily accessible to the shopper for return trips to drop-off/secure packages in their vehicles. * Preferred Parking -- In the Los Angeles area, Westfield Topanga's recent renovation and expansion allowed the center to debut its "Preferred Parking" program, which offers preferential parking for a nominal fee. Customers can easily use Preferred Parking by entering the gated parking lot to find a convenient parking space. After finding a Preferred Parking space, shoppers pay the parking fee at the "Pay on Foot" machine, which accepts both cash and credit cards. In addition to Preferred Parking, Westfield Topanga offers customers a new Valet Lounge, three valet parking locations and three new parking structures with more than 6,000 parking spaces. * Shuttle Service -- To make the shopping experience more comfortable, Westfield Santa Anita in Arcadia, California and Westfield Mission Valley in San Diego, California recently debuted a complimentary Shuttle service, which picks-up and drops-off customers to and from the parking lot, to major entrances and department stores. The ten-passenger carts are driven by Westfield Concierges and available for shoppers on busy shopping days. * Valet Mate -- Earlier this year, Westfield Century City and Westfield Santa Anita in Los Angeles, California began piloting "Valet Mate," an on-demand valet service that brings convenience to a whole new level. When a shopper arrives at the Westfield Century City valet station, they receive a Valet Mate pager from the Westfield attendant. Five minutes before leaving, the shopper presses the Valet Mate buttons down for three seconds and their car is retrieved and waiting for them at the valet for departure from the center. This program will be ready for full implementation in 2007 at these centers as well as other Westfield locations.

About Westfield -- Westfield Group is an Australian-based company with interests in 121 shopping centers in Australia, New Zealand, the United Kingdom and the United States. The Westfield America portfolio includes 59 shopping centers that are home to more than 9,000 specialty stores and comprise approximately 64.6 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington.

Source: Westfield

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